Baku Marathon 2017 - Win the wind!

14 Jun 2017

 About Baku Marathon 2017

Joining the marathon, over 13 000 participants gave support to the ideas of solidarity and healthy lifestyle. Marathon, along with providing support to the development of sport, plays a significant role in terms of popularizing healthy lifestyle, bringing people together around benevolent purposes, and creating positive energy.  


This time’s marathon was joined by over 1000 foreigners from various countries and about 600 representatives from different regions of Azerbaijan, and students were distinguished for their activity.


Held for the second time, the “Baku Marathon-2017” has been organized with support from the Seaside Boulevard Department and the Baku Olympic Stadium, and implemented by “Sport Marketing Group” (SMG). The “Baku Marathon-2017” united a number of organizations around itself. Over 60 organizations and companies operating in the republic joined the marathon.


A number of companies and organizations became partners and sponsors of the marathon: the Ministry of Education, the Ministry of Transport, Communication and High Technologies, SOCAR, IDEA Public Association, the Regional Development Public Union, “GreenCar”, “AzerTurk Bank”, “GoSport”, “Turkish Airlines”, “Coca Cola”, “Huawei”, “Alfa Romeo”, “Ernst & Young” and “Contact Home”.


In the process of registration and preparation, sponsor-companies hosted various contests in the weeks allocated for them, and rewarded the winners. Trainings were arranged each Saturday for the participants registered for the marathon at the sports products shop “Go Sport” located in the “Ganjlik Mall”.  


Winners of the “Baku Marathon-2017” were established on two categories – men and women. In each of the categories, winners of the 1st place were awarded a money prize amounting to 3 thousand Manats, while the winners of the 2nd and 3rd places received 2000 and 1000 Manats, respectively, along with other presents, as well as medals and certificates.


“AzerTurk Bank” rewarded 20 participants from the 1st to the 10th stages. Marathon runners winning one of the three places on both the categories were presented “Visa Infinite” cards, and others “MasterCard Platinum” cards. Moreover, 4 people taking the 4th and 5th places were presented travel tickets for two by the Turkish Airlines, with the possibility of choosing any country within Europe. Marathon runners taking the 6th place were rewarded by “Huawei” Company. Winners of the 7th and 8th places were presented bicycles by “Coca Cola” Company.


9 correspondents covering the “Baku Marathon” of 2016 in mass media were also rewarded. “Contact Home” stores network presented “IPhone 7” to employees of the Azerbaijani Television, “Azad Azerbaijan” and “Lider” TV Companies, and “Trend” Information Agency. Representatives of the Public Television, CBC, “Khazar” TV Companies, as well as “AzerTAg” and “1news” information agencies were rewarded with SMG bicycles.

What we did:

Event management 

Route management
Logistics & Transportation
Human Resources
Route branding

Commercial management

Sponsorship & Partnership contracts
F&B courts / Fan-Zone
Corporate runners involvement
International relations

Event promotion

Digital promotion (Activations, Social Media, Celebrity Marketing, Media buying)
Outdoor Communications
Promo events 
Indoor promotions (Event presentation at Universities, Business meetings etc.)

Art works / Media production (creating a visual concept of the project)

Logo creating
Promo video shooting/producing
Visuals for digital / outdoor / 
Web-site developing

Digital Marketing 

Social media accounts (web-site, facebook and instagram accounts)

 Media placements (Mass-media: TV, radio, newspaper, online media)


"Day of fun and training" at National Flag Square

Open outdoor trainings for Baku Marathon 2017 (at Baku Boulevard and in front of Haydar Aliyev Center)

Open indoor trainings for Baku Marathon 2017 (at GoSport in Ganjlik Mall)

Event presentation at Universities



Visit Site

Social Networks

Region League

The Regional League is a tournament held by the AFFA among amateur teams since 2017. Following tasks has been done by Sport Marketing Group for the Regional League: general concept, visuals, management of social media accounts, preparation of logos for clubs, photo and video shooting and final match organization.


Baku Marathon 2018 - Win the wind!

On May 13, Baku Marathon–2018 took place following the Heydar Aliyev Foundation’s initiative. Starting from the State Flag Square, the marathon covered a 21km long route, ending at the Baku Olympic Stadium. Held under the slogan “Win the Wind”, the Baku marathon is arranged for the third time, in a consecutive order. Some 18,000 people were registered for this year’s marathon. 


Kapaz PFC

Kapaz PFK (Azerbaijani: Kəpəz Peşəkar Futbol Klubu), is an Azerbaijani football club based in Ganja, that currently plays in the Azerbaijan Premier League. 


Ganja Marathon 2017 - “Make history by your willpower”

Ganja Marathon-2017” takes place following the Heydar Aliyev Foundation’s initiative. “Ganja Marathon-2017” was organized with support from the Regional Development Public Association (RDPA) of the Heydar Aliyev Foundation, and the Ganja City Executive Authority. “Azercell Telecom” was an exclusive partner of the marathon. Implementation of the project was conducted by Sport Marketing Group (SMG) Company.


The Baku 2017 Islamic Solidarity Games

The 4th Islamic Solidarity Games was a multinational, multi-sport event that was held in Baku, Azerbaijan from 12 to 22 May 2017.  Baku 2017 is aimed at strengthening ties between the 57 members of the Organisation of the Islamic Cooperation, “the collective voice of the Muslim world.” The Games feature over 5,000 athletes from 50 participating countries competing in 20 sports. 


Baku Marathon 2017 - Win the wind!

The “Baku Marathon-2017”, held on April 30 with the Heydar Aliyev Foundation’s initiative, was remembered by its mass character and interesting moments.  Held for the second time, the “Baku Marathon-2017” has been organized with support from the Seaside Boulevard Department and the Baku Olympic Stadium, and implemented by “Sport Marketing Group” (SMG).


Baku Marathon 2016 – Win the wind!

Baku Marathon - 2016 took place on May 1 under the slogan of “Win the wind”,  by the initiative of Heydar Aliyev Foundation. This wonderful sport event – held for the first time in Azerbaijan - was organized by Sport Marketing Group.


UEFA U-17 European Cup Azerbaijan-2016

Sport Marketing Group was in charge of promoting the event. 




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    Baku, Azerbaijan

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