EURO - 2016 Socar Fan Zone12 Jul 2016
About Euro 2016 Fan-Zone
As you know, SOCAR was in partnership with UEFA EURO-2016 which took place in 10 French cities. This championship brought together countless football fans to celebrate the European football festival. We should note that, SOCAR made an original and unique contribution to UEFA Europe-2016 under the slogan “Make your debut”.
Bringing the European Championship closer to Azerbaijani fans, SOCAR has created the Fan Zone in Baku Olympic Stadium for the first time in Baku. And it was also SMG that has prepared and executed the project from a scratch, created a system of working mechanism and created a website for the zone on the social platforms. All the visuals, videos and media placement was created by SMG as well.
At the same time, the people who gathered in the Fan Zone were offered two different concepts – the picnic zone and the pub zone. SMG was in charge of registering people in the zones; accommodating guests; creating spaces for people to watch the semi-final and final games in open air and in front of big screen for free; supporting the event through media and PR.
The football screening was very popular among the residents of the city. The advertisement of the event garnered a lot of attention in both local media and among fans. Thousands of calls, emails and the stadium filled to the brim made the wind of European Football Festival blow in Baku. There were quite a few people who attended the live screening from the regions.
The live football was not only watched by locals but also foreign guests, representatives of various embassies and employees of many companies operating in the capital.
BOS became a home to close to 5000 fans in three days. Thousands of fans cheered the victory of their favorite teams or grieved their defeat together.
Thousands of fans gathered in Fans zone were also surprised by interesting competitions. Guys who could juggle a football the most, those who could play bowling with their feet instead of their hands, etc. competed in “Sportster” stadiums. There were symbolic games between the fans of Germany and Portugal teams. It should be noted that, SMG came up with the idea of these matches and competitions and organized them.
On July 10, the stars of MFL Euro- 2016 faced each other. The “star war” lasted for an hour in “Sportster” stadium. After the game, fans watched the Portugal- France match.
Winners of the game received various prizes from SOCAR, SMG and “Sportster”.
We should note that, SMG ensured the safety of fans during the first mass live screening of football in Baku and successfully implemented the project.
Event planning / management
PR & Media relations
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