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Ganja Marathon 2017 - “Make history by your willpower”

24 Oct 2017
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 About Ganja Marathon 2017

Ganja Marathon-2017” takes place following the Heydar Aliyev Foundation’s initiative. “Ganja Marathon-2017” was organized with support from the Regional Development Public Association (RDPA) of the Heydar Aliyev Foundation, and the Ganja City Executive Authority. “Azercell Telecom” was an exclusive partner of the marathon. Implementation of the project was conducted by Sport Marketing Group (SMG) Company.

“Ganja Marathon-2017” took place in Ganja city, following the Heydar Aliyev Foundation’s initiative, September 17. Over 11,000 people participated in the marathon. The competition covered capital Baku, regions of the republic, and different countries.
 
The event took place under the slogans “Make history by your willpower” and “Be with us at the Marathon”. Government representatives, MPs and cultural figures were among the participants. Citizens of Russia, Turkey, Ukraine, Georgia, Italy, Iran and other countries too competed in the marathon.

Assistant to the First Vice-president of the Republic of Azerbaijan Anar Alakbarov, greeting the participants, said this is the third marathon being held with organizational support from the Heydar Aliyev Foundation. Peoples’ joining this marathon and the growing number of the participants testifies to the great interest being shown towards sports events. “I invite all of you to participate in all our projects”, - said A.Alakbarov.
 
Head of the Ganja City Executive Authority Elmar Veliyev, greeting the marathon participants, called on everybody, the youth in particular, to be active in sports events.
 
Further, the marathon was launched. The participants, starting the race from “Zafar Taghy”, running along Nizami Ganjavi Avenue, Heydar Aliyev Avenue, Javad Khan Street, “Ganjachay” Boulevard and Shah Ismail Khatai Avenue, overcame the distance to the Heydar Aliyev Park. Overall length of the marathon was 17 kilometres.
 
Winners of the “Ganja Marathon-2017” were determined in two categories – among men and women participants. Among men, Turkish citizen Üzeir Söylemez got to the finish line first, the second being Mohammed Jafar Muradi from Iran, with the third place being taken by Georgian citizen Omar Baikeyev. Awards to the winners were presented by Assistant to the First Vice-president of the Republic of Azerbaijan Anar Alakbarov, Head of the Ganja City Executive Authority Elmar Veliyev, and President of “Azercell Telecom” Vahid Mursaliyev.
 
Among women, Valentina Poltavska from Ukraine took the first place, Azerbaijani citizen Anna Yusipova winning the second place, while Natasha Petersen of the Great Britain took the third place. Awards to the women-winners were presented by 5-fold world champion, three-fold European champion on kickboxing Zabit Samadov, MP Ganira Pashayeva, and Honoured Artist Roya Aykhan.
 

What we did:


Event management  

Production
Route management
Logistics & Transportation
Human Resources
Route branding 


Commercial management 


Sponsorship & Partnership contracts
F&B courts / Fan-Zone
Corporate runners involvement
International relations 


Event promotion 


Digital promotion (Activations, Social Media, Celebrity Marketing, Media buying)
BTL
Outdoor Communications
Promo events 
Indoor promotions (Event presentation at Universities, Business meetings etc.) 


Art works / Media production (creating a visual concept of the project) 


Logo creating
Promo video shooting/producing
Visuals for digital / outdoor / 
Web-site developing 


Digital Marketing 

Social media accounts (web-site, facebook and instagram accounts)

 Media placements (Mass-media: TV, radio, newspaper, online media)


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