“Sabail” Football Club17 Dec 2016
About "Sabail" Football Club
“Sabail” Football Club was established to find young players, the youngest talents of the green fields, preparing them professionally and in an intensive manner for the national squad of Azerbaijan. Club has been operating since 2016 with the support of AFFA.
“Sabail” FC aims to contribute to the development of football in the country, enlarge the network of football schools of children and young people, creating necessary conditions for them and training the new football generation.
We should mention that this newly established club has entrusted SMG with its work with both public and the media. As part of the partnership with the club, SMG has overseen the corporate branding services for “Sabail” FC. For example, in the logo created for the club, the concept of “a castle and three lions protecting it” was used. This concept relates back to the history of Sabail. The Bayil castle was situated in the territory of Sabail in the past. Castle is a history, history is heritage. In the logo, this heritage is protected by lions. Lion has always been a symbol of courage, bravery and fearlessness. As for the general symbolism of the logo, castle – the young players of Sabail FC, takes the young talents of the green fields under its auspices. Because for Sabail FC, every young player trained at its school is the future of our national football history and the most valuable heritage.
“Sport Marketing Group” has also planned the participation of Sabail FC in the events of social importance. Undertaking the working mechanism of some of the PR-related events, its development, application/implementation of the club, the company is also responsible for its corporate branding, creating content that is intended for social media, online platforms and media/PR, as well as conducting regular analysis before and after the application of the content in social platforms.
What we did:
Social media accounts management
Promo video and visuals
PR & Media relations
"Magic Christmas tree" - New Year's Eve Party of Sabail FC at "Bayil Arena" Stadium
Friendly match with the children of SOS Children's Village
"Sabail" FC at "Umid Yeri" Children Orphanage
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