“Sabail” Football Club

17 Dec 2016

About "Sabail" Football Club

“Sabail” Football Club was established to find young players, the youngest talents of the green fields, preparing them professionally and in an intensive manner for the national squad of Azerbaijan. Club has been operating since 2016 with the support of AFFA.   


“Sabail” FC aims to contribute to the development of football in the country, enlarge the network of football schools of children and young people, creating necessary conditions for them and training the new football generation.  

We should mention that this newly established club has entrusted SMG with its work with both public and the media. As part of the partnership with the club, SMG has overseen the corporate branding services for “Sabail” FC. For example, in the logo created for the club, the concept of  “a castle and three lions protecting it” was used. This concept relates back to the history of Sabail. The Bayil castle was situated in the territory of Sabail in the past. Castle is a history, history is heritage. In the logo, this heritage is protected by lions. Lion has always been a symbol of courage, bravery and fearlessness. As for the general symbolism of the logo, castle – the young players of Sabail FC, takes the young talents of the green fields under its auspices. Because for Sabail FC, every young player trained at its school is the future of our national football history and the most valuable heritage. 


“Sport Marketing Group” has also planned the participation of Sabail FC in the events of social importance. Undertaking the working mechanism of some of the PR-related events, its development, application/implementation of the club, the company is also responsible for its corporate branding, creating content that is intended for social media, online platforms and media/PR, as well as conducting regular analysis before and after the application of the content in social platforms.  

What we did:

Digital Marketing 

Social media accounts management
Digital promotion
Content creating

Club promotion 

Events management
Photo/Video shootings
Promo video and visuals
PR & Media relations

Our events:

 "Magic Christmas tree" - New Year's Eve Party of Sabail FC at "Bayil Arena" Stadium

 Friendly match with the children of SOS Children's Village

 "Sabail" FC at "Umid Yeri" Children Orphanage


Visit Site

Social Networks


Region League

The Regional League is a tournament held by the AFFA among amateur teams since 2017. Following tasks has been done by Sport Marketing Group for the Regional League: general concept, visuals, management of social media accounts, preparation of logos for clubs, photo and video shooting and final match organization.


Baku Marathon 2018 - Win the wind!

On May 13, Baku Marathon–2018 took place following the Heydar Aliyev Foundation’s initiative. Starting from the State Flag Square, the marathon covered a 21km long route, ending at the Baku Olympic Stadium. Held under the slogan “Win the Wind”, the Baku marathon is arranged for the third time, in a consecutive order. Some 18,000 people were registered for this year’s marathon. 


Kapaz PFC

Kapaz PFK (Azerbaijani: Kəpəz Peşəkar Futbol Klubu), is an Azerbaijani football club based in Ganja, that currently plays in the Azerbaijan Premier League. 


Ganja Marathon 2017 - “Make history by your willpower”

Ganja Marathon-2017” takes place following the Heydar Aliyev Foundation’s initiative. “Ganja Marathon-2017” was organized with support from the Regional Development Public Association (RDPA) of the Heydar Aliyev Foundation, and the Ganja City Executive Authority. “Azercell Telecom” was an exclusive partner of the marathon. Implementation of the project was conducted by Sport Marketing Group (SMG) Company.


The Baku 2017 Islamic Solidarity Games

The 4th Islamic Solidarity Games was a multinational, multi-sport event that was held in Baku, Azerbaijan from 12 to 22 May 2017.  Baku 2017 is aimed at strengthening ties between the 57 members of the Organisation of the Islamic Cooperation, “the collective voice of the Muslim world.” The Games feature over 5,000 athletes from 50 participating countries competing in 20 sports. 


Baku Marathon 2017 - Win the wind!

The “Baku Marathon-2017”, held on April 30 with the Heydar Aliyev Foundation’s initiative, was remembered by its mass character and interesting moments.  Held for the second time, the “Baku Marathon-2017” has been organized with support from the Seaside Boulevard Department and the Baku Olympic Stadium, and implemented by “Sport Marketing Group” (SMG).


Baku Marathon 2016 – Win the wind!

Baku Marathon - 2016 took place on May 1 under the slogan of “Win the wind”,  by the initiative of Heydar Aliyev Foundation. This wonderful sport event – held for the first time in Azerbaijan - was organized by Sport Marketing Group.


UEFA U-17 European Cup Azerbaijan-2016

Sport Marketing Group was in charge of promoting the event. 




  • Baku Olympic Center, Boyukshor ave.,
    Baku, Azerbaijan

  • (+994 12) 422 64 10
    (+994 12) 422 64 15