UEFA U-17 European Cup Azerbaijan-2016

18 Dec 2016

About UEFA U-17 European Cup Azerbaijan-2016

The UEFA U-17 European championship, held in Azerbaijan, was the 15 of its kind. The decision to hold the event in Azerbaijan was adopted by UEFA Executive Committee on March 20, 2012 in Istanbul, Turkey. 

The matches of UEFA U-17 European Cup were held in 4 stadiums of Baku. The opening game, semi-finals and the final took place in Baku Olympic Stadium. 

Sport Marketing Group was in charge of promoting the event, its strategic and art direction, as well as its execution. All the visuals and promo videos were created by SMG.

As part of the campaign, a flash mob was held at Seaside Boulevard organized by SMG. Over a hundred of participants have attended the event. SMG also organized a free “face art” near the ticket sale points in Park Bulvar Mall, 28 mall and Ganjlik Mall, as part of the campaign to promote UEFA U-17 European Cup Azerbaijan- 2016 and boost the ticket sales. It should be noted that this event, intented to entertain the children, lasted 8 weeks. 

SMG also was in charge of arranging a meeting between Roya Aykhan, the Honored Artist and the UEFA U-17 European Cup ambassador, and the members of Azerbaijani team, aged up to 17,  at AFFA Football Center in Mardakan district. 

The employees of Local Organizing Committee and SMG held presentations at schools located in Baku to promote UEFA U-17 European Cup Azerbaijan-2016, with the support of the Ministry of Education. Members of our U-17 team visited 48 schools in Baku and informed people about the event.

To sum it up, overseeing the organization, as well as media-PR support of this event, distinguished for its importance in both the local and international sports world, and doing it successfully shows just how seriously SMG takes its obligation to its customers.  

What we did:


Creating a communications platform

Promotional campaigns (schools, colleges etc.)

Promo video production


BTL/ ATL activities

Event management (U-17 flashmob, face art etc.)


Visit Site

Social Networks

Region League

The Regional League is a tournament held by the AFFA among amateur teams since 2017. Following tasks has been done by Sport Marketing Group for the Regional League: general concept, visuals, management of social media accounts, preparation of logos for clubs, photo and video shooting and final match organization.


Baku Marathon 2018 - Win the wind!

On May 13, Baku Marathon–2018 took place following the Heydar Aliyev Foundation’s initiative. Starting from the State Flag Square, the marathon covered a 21km long route, ending at the Baku Olympic Stadium. Held under the slogan “Win the Wind”, the Baku marathon is arranged for the third time, in a consecutive order. Some 18,000 people were registered for this year’s marathon. 


Kapaz PFC

Kapaz PFK (Azerbaijani: Kəpəz Peşəkar Futbol Klubu), is an Azerbaijani football club based in Ganja, that currently plays in the Azerbaijan Premier League. 


Ganja Marathon 2017 - “Make history by your willpower”

Ganja Marathon-2017” takes place following the Heydar Aliyev Foundation’s initiative. “Ganja Marathon-2017” was organized with support from the Regional Development Public Association (RDPA) of the Heydar Aliyev Foundation, and the Ganja City Executive Authority. “Azercell Telecom” was an exclusive partner of the marathon. Implementation of the project was conducted by Sport Marketing Group (SMG) Company.


The Baku 2017 Islamic Solidarity Games

The 4th Islamic Solidarity Games was a multinational, multi-sport event that was held in Baku, Azerbaijan from 12 to 22 May 2017.  Baku 2017 is aimed at strengthening ties between the 57 members of the Organisation of the Islamic Cooperation, “the collective voice of the Muslim world.” The Games feature over 5,000 athletes from 50 participating countries competing in 20 sports. 


Baku Marathon 2017 - Win the wind!

The “Baku Marathon-2017”, held on April 30 with the Heydar Aliyev Foundation’s initiative, was remembered by its mass character and interesting moments.  Held for the second time, the “Baku Marathon-2017” has been organized with support from the Seaside Boulevard Department and the Baku Olympic Stadium, and implemented by “Sport Marketing Group” (SMG).


Baku Marathon 2016 – Win the wind!

Baku Marathon - 2016 took place on May 1 under the slogan of “Win the wind”,  by the initiative of Heydar Aliyev Foundation. This wonderful sport event – held for the first time in Azerbaijan - was organized by Sport Marketing Group.


UEFA U-17 European Cup Azerbaijan-2016

Sport Marketing Group was in charge of promoting the event. 




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