Our Projects

SMG doesn’t just operate as the organizer and mastermind of successful sport events, it also puts together multi-faceted plans to discover talented people. There is a list of projects that we have done:

Being one of the organizers of “Baku Marathon 2016”,  which was a new culture, new direction and cult in the sport history of Azerbaijan; organizing the tournament and  the league of amateur football players along with the company “MFL” and carring the playground football to the professional stadiums; planning and executing an action plan directed to social media and the press for “Sabail” football team, a new name in green stadiums which are the future direction of our national football, as well as in finding young footballers, preparing a corporate branding concept, organizing the team’s work with the fans are among services that we provide. 

In addition, establishing “Fan Zones” at Baku Olympic Stadium so that local football fans could watch the semi-final and final games of Euro 2016 live, an idea that was conceived by SOCAR and is a first in Baku, is one of the achievements of SMG.  

Kapaz PFC

Kapaz PFK (Azerbaijani: Kəpəz Peşəkar Futbol Klubu), is an Azerbaijani football club based in Ganja, that currently plays in the Azerbaijan Premier League. 


Ganja Marathon 2017 - “Make history by your willpower”

Ganja Marathon-2017” takes place following the Heydar Aliyev Foundation’s initiative. “Ganja Marathon-2017” was organized with support from the Regional Development Public Association (RDPA) of the Heydar Aliyev Foundation, and the Ganja City Executive Authority. “Azercell Telecom” was an exclusive partner of the marathon. Implementation of the project was conducted by Sport Marketing Group (SMG) Company.


The Baku 2017 Islamic Solidarity Games

The 4th Islamic Solidarity Games was a multinational, multi-sport event that was held in Baku, Azerbaijan from 12 to 22 May 2017.  Baku 2017 is aimed at strengthening ties between the 57 members of the Organisation of the Islamic Cooperation, “the collective voice of the Muslim world.” The Games feature over 5,000 athletes from 50 participating countries competing in 20 sports. 


Baku Marathon 2017 - Win the wind!

The “Baku Marathon-2017”, held on April 30 with the Heydar Aliyev Foundation’s initiative, was remembered by its mass character and interesting moments.  Held for the second time, the “Baku Marathon-2017” has been organized with support from the Seaside Boulevard Department and the Baku Olympic Stadium, and implemented by “Sport Marketing Group” (SMG).


Baku Marathon 2016 – Win the wind!

Baku Marathon - 2016 took place on May 1 under the slogan of “Win the wind”,  by the initiative of Heydar Aliyev Foundation. This wonderful sport event – held for the first time in Azerbaijan - was organized by Sport Marketing Group.


UEFA U-17 European Cup Azerbaijan-2016

Sport Marketing Group was in charge of promoting the event. 


MFL - Mini Football League

One of the most important and large-scale projects of SMG is Mini Football League which carried the street football from playgrounds onto stadiums.  


“Sabail” Football Club

“Sabail” Football Club was established to find young players, the youngest talents of the green fields, preparing them professionally and in an intensive manner for the national squad of Azerbaijan. 

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  • Baku Olympic Center, Boyukshor ave.,
    Baku, Azerbaijan

  • (+994 12) 422 64 10
    (+994 12) 422 64 15