Host City event: Match Day Spectator Experience
The evolution of the match day experience means that SMG, as sport marketing company is tasked with creating a more connected, engaging, and interactive environment. Fans are not just simple spectators, and sports facilities need to become highly adaptive entertainment destinations for before, during and after the event to accommodate this. UEL Final Baku 2019 was one of those projects where we had a chance to appeal to thousands of fans by offering musical supporter groups, various perfomances and also in stadium hospitality services (decor, branding, flowering, hostesses, entertainment).
