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Events
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Reach

MFL – Mini Football League

One of the most important and large-scale projects of SMG is Mini Football League which carried the street football from playgrounds onto stadiums.

What’s MFL? Various people from different neighborhoods, districts, workplaces and companies of Baku got together. They put together a team for MFL EURO 2016 Cup which was proposed by “MFL” and whose co-founder and organizational manager was SMG. These people who once were and still are the fans of the stars of the stadium, became stars themselves in a short time. The champion of the MFL Euro 2016, was sent to Lyon, France for a week to watch the semi-finals of UEFA Euro-2016. We should note that all expenses – travel, accommodation, food, match tickets and so on were covered by the MFL.

MFL – the organizer of the championship gave the winning team the opportunity to not only play, but also the most valuable gift for football fans and amateur players – the opportunity to watch live and support the players, team they loved and rooted for. And of course, SMG played a crucial role in all of this. Because organizing events of different format both on the stadium and the social networks to create an interactive communication with the team, fans, media as well as viewers on the online platforms, constantly keeping them interested is one of the services SMG does for MFL.

What we did:

What we did:

Game management

Tournament schedule / timing / mechanism

Venue management

Technical preparations (pitches, equipment,referees,human resources)

Commercial management

Corporate teams
Partnership agreements
International relations
Loyalty program

League promotion

Partners networks
Event (International events, Local promo events)

Art Works / Concept creation

Logo creation
Promo video shooting / Producer
Team logos / Team kits design

Marketing

Digital Marketing (social media accounts, media placements)
Media relations (sport portals, magazines )
Content creating
Promotional events
Live broadcast over social media (Youtube, Facebook)
TV involvement

Production

Photo/Video
Pitch branding

Photogallery:
Content:
Videogallery

Mini Football League - Presentation.pdf

UEL FINAL BAKU 2019
Region League
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