UEFA: Host City Dressing

Baku, as the host city for the 2019 UEFA Europa League Final, was entrusted with the role of building up a festive atmosphere for residents, and visitors and spectators from around the world. One key initiative to this end was dressing up the city and setting up spectaculars.
While pursuing host city activities laid out in the plan, SMG also provided support to municipalities within Baku to encourage their implementation of local city dressing and other initiatives to boost enthusiasm for the 2019 UEFA Final match throughout Baku.
What we did:
Host City dressing concept development
OOH and Spectaculars visuals adaptation
Negotiations with City Authorities and
State Advertisement Agency
Installations and Dismantling
Design, Branding and Production
Supply management and delivery
Ticketing Campaign
Volunteers Program
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