UEFA U-17 European Cup Azerbaijan-2016

The UEFA U-17 European championship, held in Azerbaijan, was the 15 of its kind. The decision to hold the event in Azerbaijan was adopted by UEFA Executive Committee on March 20, 2012 in Istanbul, Turkey. The matches of UEFA U-17 European Cup were held in 4 stadiums of Baku. The opening game, semi-finals and the final took place in Baku Olympic Stadium.

Sport Marketing Group was in charge of promoting the event, its strategic and art direction, as well as its execution. All the visuals and promo videos were created by SMG.

The employees of Local Organizing Committee and SMG held presentations at schools located in Baku to promote UEFA U-17 European Cup Azerbaijan-2016, with the support of the Ministry of Education. Members of our U-17 team visited 48 schools in Baku and informed people about the event.

To sum it up, overseeing the organization, as well as media-PR support of this event, distinguished for its importance in both the local and international sports world, and doing it successfully shows just how seriously SMG takes its obligation to its customers.

What we did:

Creating a communications platform (“birthplace of future stars”)
Promotional campaigns (schools, colleges etc.)
Promo video production
BTL/ ATL activities
Event management (U-17 flashmob, face art etc.)

The Baku 2017 Islamic Solidarity Games
IFL – International Fighting League
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