We have operated globally, across all major marketing domains
local lovemarks
eMilli League
Official e-Football competition recognized by UEFA and KONAMI with more than 5K people participation rate across the country.
Baku Marathon
From the day of the first race to the most recent one, Baku Marathon is the biggest social sport event in Azerbaijan with over 100K people participated from Azerbaijan and around the world.
MINI FOOTBALL LEAGUE
Biggest 5-a-side amateur football tournament in the country. More than 300 teams participated, 10K+ games played.
International Fighting League
Number one local combat sport leauge both in terms of participation rate, organizing and marketing
SOCAR Energy of Azerbaijan Global activations
We have delivered: concept, launch and management of SOCAR’s “Make Your Debut” and “Go Far” campaigns in frames of partnership with UEFA from 2015 until 2020. Our work included communication and creative platforms development, PR strategy, events and activations concepts and management, contractual rights negotiations and activations.
4th Islamic Solidarity Games
We have delivered: marketing communication strategy, spectator experience program and events management, image engineering, talent management, digital and content marketing
UEFA UNDER-17
We have delivered: marketing communication strategy, digital and content marketing, events concept and implementation
UEFA EURO 2020
We have delivered: marketing communication strategy, local and European promotion campaign, events and activations concept and management, hospitality management, ticketing campaign, spectator experience program concept and implementation, UEFA Volunteers Baku program concept and implementation, City looks concept and implementation, Baku 2020 fan zone concept development
UEFA EUROPE LEAGUE
We have delivered: marketing communication strategy and implementation, local and European promotion campaign, events and activations concept and management, hospitality management, ticketing campaign concept and implementation, spectator experience program concept and implementation, UEFA Volunteers Baku program concept and implementation, city looks concept and implementation
SMG was part of team of global agencies
