SMG is sport, lifestyle marketing and talent representation company. We build bridges between sport and business by developing innovative marketing strategies to keep our clients one step ahead of the changing market trends.
Our mission is to deliver products and services that enrich the experience of all sport-lovers. Our ability to fulfill this mission is founded on the technological & industry expertise we apply in creating our products.
SMG helps to understand the emotion, devotion and irrationality that make “fans” behave so differently from consumers. We help to build bridges between brand and fans through sport.
We emotionalize brands through emotion of sport.
We know sport. We know how it inspires passion, influences change, engages nations and wins business. And we know how to use it effectively as a potent business tool. That's why we can turn it into a key marketing asset for you and your organization.
Local and international sport projects 2016-2017.
Turn-key sport events we managed.
Daily Managed Events
Matches, tranings & master classes.
Total number of attendees to the project. Both participants and spectators.
Social Media Reach
Total social media reach of the managed accounts.
We have worked with 28 organizations, including Governmental Structures / International companies / Local agencies.
Number of sponsorship and partnership contracts that we signed for our projects.
Sport Marketing Group is company that operates in various fields of sport. SMG’s activities span from concept creation, project planning to promotion and content creation and management.
Our prime job is to identify the opportunity, highlight the segment and launch the product.
Amongst prime sport brands created and managed by SMG are: Baku Marathon and MFL (Mini Football League).
Stadium and Arena Management. Our approach to stadium and arena solutions spans the entire range of services needed to successfully design, finance, build, operate and market a modern and attractive
We help brands maximize their value from sport partnership. SMG guides brand through the whole lifecycle of sponsorship deal by amplifying its presence in chosen sport domain.
Sponsorship Sales. We sell sponsorship rights for exclusive sport events / athletes / teams / sport halls and arenas.
Strategy. Exclusively for your business, applying all the necessary
engagement and promotion tools, to help your brand navigate through the
dynamic world of sport.
Comprehensive partnerships development. We help brands to identify, build and execute strong sport partnerships.
Rights Delivery / Consultancy. We help sponsors and brands involved get maximum rights (& deliver them) and benefits from sport partnerships.
Contract negotiation. We offer our clients expert services in their deals with sponsors, teams, leagues, etc. Discovery and promotion of young talent. We provide young talent with careful career planning, consult in professional development and provide professional development services. Athlete representation and management in various sport domains. We build and manage powerful personal brands for our clients. We provide meticulous, thorough and professional services in:
- Career management;
- PR, DIGITAL PLATFORMS and COMMUNITY
We offer full turnkey solutions that are approved by the most prominent bodies in sport administration.
Underpins the solidity of our offer, enabling us to procure sponsorship deals that contribute to our marketing strategy. In turn, we pursue growth in gate revenue through creative ticket sale tactics that balance pricing and the social experience of live events.
We create innovative event formats that reach new demographics, are commercially sustainable and gain great popularity and visibility. Our goal: offer an exclusive investment proposition to broadcasters, sponsors and media.
Online platforms have long become an integral part of sport games and events. We offer our customers various services by applying the experiences we have gained in social media. We promote your projects on social media in a memorable and unique way and implement the methods of delivering it to a wider audience more professionally. Our team of creative operators, videographers and photographers, as well as social media managers will create the most professional products for you.
SMG offers full-scale marketing services. They include following services:
One of our main directions in online marketing is to create and apply content. The content package we offer our customers include online sharing of any information (photo, video, audio, text) uploaded to the online platform, web banners, events/races/matches on any online medium. We make sure that the content we offer is of high quality, unique, original and creative.
Our company provides the following services:
- Photo-video support;
- Providing media service (information policy, adjusting the activities of media service);
- Cooperation with journalists and bloggers;
- Technical consultation (contact channels, rapidcontent publishing).
You can create anything from an original content. We offer you that originality. We research the market and determine the strengths and weaknesses of your competitors after preparing a concept-plan to successfully develop the direction of your brand and promote your product. Later, a market analysis is done based on your product and the concept plan is adjusted depending on the result of the analysis. Then, we move on to the stage of product development.
SMG doesn’t just operate as the organizer and mastermind of successful sport events, it also puts together multi-faceted plans to discover talented people. There is a list of projects that we have done:
Being one of the organizers of “Baku Marathon 2016”, which was a new culture, new direction and cult in the sport history of Azerbaijan; organizing the tournament and the league of amateur football players along with the company “MFL” and carring the playground football to the professional stadiums; planning and executing an action plan directed to social media and the press for “Sabail” football team, a new name in green stadiums which are the future direction of our national football, as well as in finding young footballers, preparing a corporate branding concept, organizing the team’s work with the fans are among services that we provide.
In addition, establishing “Fan Zones” at Baku Olympic Stadium so that local football fans could watch the semi-final and final games of Euro 2016 live, an idea that was conceived by SOCAR and is a first in Baku, is one of the achievements of SMG.
The Regional League is a tournament held by the AFFA among amateur teams since 2017. Following tasks has been done by Sport Marketing Group for the Regional League: general concept, visuals, management of social media accounts, preparation of logos for clubs, photo and video shooting and final match organization.READ MORE
On May 13, Baku Marathon–2018 took place following the Heydar Aliyev Foundation’s initiative. Starting from the State Flag Square, the marathon covered a 21km long route, ending at the Baku Olympic Stadium. Held under the slogan “Win the Wind”, the Baku marathon is arranged for the third time, in a consecutive order. Some 18,000 people were registered for this year’s marathon.READ MORE
The 4th Islamic Solidarity Games was a multinational, multi-sport event that was held in Baku, Azerbaijan from 12 to 22 May 2017. Baku 2017 is aimed at strengthening ties between the 57 members of the Organisation of the Islamic Cooperation, “the collective voice of the Muslim world.” The Games feature over 5,000 athletes from 50 participating countries competing in 20 sports.
The “Baku Marathon-2017”, held on April 30 with the Heydar Aliyev Foundation’s initiative, was remembered by its mass character and interesting moments. Held for the second time, the “Baku Marathon-2017” has been organized with support from the Seaside Boulevard Department and the Baku Olympic Stadium, and implemented by “Sport Marketing Group” (SMG).READ MORE