We Are

SMG is sport, lifestyle marketing and talent representation company. We build bridges between sport and business by developing innovative marketing strategies to keep our clients one step ahead of the changing market trends.


Our mission is to deliver products and services that enrich the experience of all sport-lovers. Our ability to fulfill this mission is founded on the technological & industry expertise we apply in creating our products.


SMG helps to understand the emotion, devotion and irrationality that make “fans” behave so differently from consumers. We help to build bridges between brand and fans through sport.


We emotionalize brands through emotion of sport.

We know sport. We know how it inspires passion, influences change, engages nations and wins business. And we know how to use it effectively as a potent business tool. That's why we can turn it into a key marketing asset for you and your organization.



Local and international sport projects 2016-2017.


Main Events

Turn-key sport events we managed.


Daily Managed Events

Matches, tranings & master classes.



Total number of attendees to the project. Both participants and spectators.


Social Media Reach

Total social media reach of the managed accounts.



We have worked with 28 organizations, including Governmental Structures / International companies / Local agencies.


Sponsorship deals

Number of sponsorship and partnership contracts that we signed for our projects.


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We Do

Sport Marketing Group is company that operates in various fields of sport. SMG’s activities span from concept creation, project planning to promotion and content creation and management.

Our prime job is to identify the opportunity, highlight the segment and launch the product.

Amongst prime sport brands created and managed by SMG are: Baku Marathon and MFL (Mini Football League).

Venue Management

Stadium and Arena Management. Our approach to stadium and arena solutions spans the entire range of services needed to successfully design, finance, build, operate and market a modern and attractive

Social Media

SMG provides full range of digital marketing services:

Social Media
Content Creation
Data Analysis
Product Development

REC model:
We help our customers to reach, engage and convert sports audiences into customers in the digital domain


We help brands maximize their value from sport partnership. SMG guides brand through the whole lifecycle of sponsorship deal by amplifying its presence in chosen sport domain.

Sponsorship Sales. We sell sponsorship rights for exclusive sport events / athletes / teams / sport halls and arenas.

Consultancy Strategy

Strategy. Exclusively for your business, applying all the necessary engagement and promotion tools, to help your brand navigate through the dynamic world of sport.

Comprehensive partnerships development. We help brands to identify, build and execute strong sport partnerships.

Rights Delivery / Consultancy. We help sponsors and brands involved get maximum rights (& deliver them) and benefits from sport partnerships.

Talents Presentation

Contract negotiation. We offer our clients expert services in their deals with sponsors, teams, leagues, etc. Discovery and promotion of young talent. We provide young talent with careful career planning, consult in professional development and provide professional development services. Athlete representation and management in various sport domains. We build and manage powerful personal brands for our clients. We provide meticulous, thorough and professional services in:

- Appearances;
- Branding;
- Career management;
- Logistics;

Event Management

Premium professional sport events.

We offer full turnkey solutions that are approved by the most prominent bodies in sport administration.

Event logistics and production.

Underpins the solidity of our offer, enabling us to procure sponsorship deals that contribute to our marketing strategy. In turn, we pursue growth in gate revenue through creative ticket sale tactics that balance pricing and the social experience of live events


Initial conception and planning.

We create innovative event formats that reach new demographics, are commercially sustainable and gain great popularity and visibility. Our goal: offer an exclusive investment proposition to broadcasters, sponsors and media.

PR & Media

From placements within our studio shows and leading portfolio of live sporting events to multimedia franchise positions, branded content, and innovative digital activations, SMG together with CBC Sport Channel will work with you to create advertising experiences to deliver the results that matter.

Digital Marketing

Online platforms have long become an integral part of sport games and events. We offer our customers various services by applying the experiences we have gained in social media. We promote your projects on social media in a memorable and unique way and implement the methods of delivering it to a wider audience more professionally. Our team of creative operators, videographers and photographers, as well as social media managers will create the most professional products for you.

SMG offers full-scale marketing services. They include following services:
-Social media;
-Creating content;
-Market analysis;
-Product development.

One of our main directions in online marketing is to create and apply content. The content package we offer our customers include online sharing of any information (photo, video, audio, text) uploaded to the online platform, web banners, events/races/matches on any online medium. We make sure that the content we offer is of high quality, unique, original and creative.

Our company provides the following services:
- Photo-video support;
- Providing media service (information policy, adjusting the activities of media service);
- Cooperation with journalists and bloggers;
- Technical consultation (contact channels, rapidcontent publishing).

You can create anything from an original content. We offer you that originality. We research the market and determine the strengths and weaknesses of your competitors after preparing a concept-plan to successfully develop the direction of your brand and promote your product. Later, a market analysis is done based on your product and the concept plan is adjusted depending on the result of the analysis. Then, we move on to the stage of product development.


SMG doesn’t just operate as the organizer and mastermind of successful sport events, it also puts together multi-faceted plans to discover talented people. There is a list of projects that we have done:

Being one of the organizers of “Baku Marathon 2016”,  which was a new culture, new direction and cult in the sport history of Azerbaijan; organizing the tournament and  the league of amateur football players along with the company “MFL” and carring the playground football to the professional stadiums; planning and executing an action plan directed to social media and the press for “Sabail” football team, a new name in green stadiums which are the future direction of our national football, as well as in finding young footballers, preparing a corporate branding concept, organizing the team’s work with the fans are among services that we provide. 

In addition, establishing “Fan Zones” at Baku Olympic Stadium so that local football fans could watch the semi-final and final games of Euro 2016 live, an idea that was conceived by SOCAR and is a first in Baku, is one of the achievements of SMG.  

Region League

The Regional League is a tournament held by the AFFA among amateur teams since 2017. Following tasks has been done by Sport Marketing Group for the Regional League: general concept, visuals, management of social media accounts, preparation of logos for clubs, photo and video shooting and final match organization.


Baku Marathon 2018 - Win the wind!

On May 13, Baku Marathon–2018 took place following the Heydar Aliyev Foundation’s initiative. Starting from the State Flag Square, the marathon covered a 21km long route, ending at the Baku Olympic Stadium. Held under the slogan “Win the Wind”, the Baku marathon is arranged for the third time, in a consecutive order. Some 18,000 people were registered for this year’s marathon. 


Kapaz PFC

Kapaz PFK (Azerbaijani: Kəpəz Peşəkar Futbol Klubu), is an Azerbaijani football club based in Ganja, that currently plays in the Azerbaijan Premier League. 


Ganja Marathon 2017 - “Make history by your willpower”

Ganja Marathon-2017” takes place following the Heydar Aliyev Foundation’s initiative. “Ganja Marathon-2017” was organized with support from the Regional Development Public Association (RDPA) of the Heydar Aliyev Foundation, and the Ganja City Executive Authority. “Azercell Telecom” was an exclusive partner of the marathon. Implementation of the project was conducted by Sport Marketing Group (SMG) Company.


The Baku 2017 Islamic Solidarity Games

The 4th Islamic Solidarity Games was a multinational, multi-sport event that was held in Baku, Azerbaijan from 12 to 22 May 2017.  Baku 2017 is aimed at strengthening ties between the 57 members of the Organisation of the Islamic Cooperation, “the collective voice of the Muslim world.” The Games feature over 5,000 athletes from 50 participating countries competing in 20 sports. 


Baku Marathon 2017 - Win the wind!

The “Baku Marathon-2017”, held on April 30 with the Heydar Aliyev Foundation’s initiative, was remembered by its mass character and interesting moments.  Held for the second time, the “Baku Marathon-2017” has been organized with support from the Seaside Boulevard Department and the Baku Olympic Stadium, and implemented by “Sport Marketing Group” (SMG).


Baku Marathon 2016 – Win the wind!

Baku Marathon - 2016 took place on May 1 under the slogan of “Win the wind”,  by the initiative of Heydar Aliyev Foundation. This wonderful sport event – held for the first time in Azerbaijan - was organized by Sport Marketing Group.

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